As a result of extensive focus group research with our Calder & Lawson Tours customers, we identified what has now become The Seven Essentials, a group of elements that are paramount to all tour packages that we design.
The itineraries are designed to be unique but also to allow some flexibility for customers. This allows an extended stay or the wish to combine a visit to family, or perhaps upgrade to a premium class of air travel.
Free time is available in the itinerary and also the opportunity to opt out of part of the itinerary
It has been identified that there is a clear trend to new and adventurous destinations, despite an ageing population. Therefore we aim to take this trend into account by meeting customer’s expectations of excitement, but for this to be in a controlled environment suitable for our 55 year plus market.
Every tour package has a learning element, which is balanced according to the tour type. This focuses on an understanding of cultures, about lifestyle, local cuisine, and also the geography, language and history of the region.
Interfacing with local communities, so as to understand what makes a community “tick “. What makes them different. This may be by spending time in villages, taking gifts for schools or inviting locals to speak about their lives.
Calder & Lawson tour packages are designed with the 55 plus age in mind, a group that have enquiring minds. Every endeavour is made to pair up singles if possible. The itineraries are designed to optimise member’s time and enjoyment when travelling with those who share similar interests. We aim to provide an opportunity to develop life long friendships.
Every tour will have a wow factor. An unexpected bonus! This may be a concert or an event, a featured meal or a unique visit. The itineraries of our tour packages are also designed to include variety each day and to provide highlights that are unique
Every tour is accompanied by an experienced tour leader, who maintains 24 hour contact with the office while away .There is always a local long Suppliers and agents . We want our customers and family at home to always feel safe
